Mercedes-Benz

Almost no introduction required here. Mercedes-Benz is the largest brand of premium vehicles in the world, and at  Royals we looked after the Mercedes-Benz Vans range. My role here was to produce on-going BAU work for the vans range, which included digital banners, retailer assets, social assets, retouching and designing OOH billboards (digital + print) and press ads. A highlight was working on the workable vans campaign where I assisted in creating the illustrative background to be animated, as well as creating various faux-company logo’s representing the types of small business that could use this van.

Mercedes-Benz have complex brand guidelines that need to be adhered to across an extensive range of assets across digital and print. My role was to create these assets that are used in sync across multiple markets. Often, campaign creative included assets from europe, which required a lot of retouching and resizing. Working on such a large client was formative for me to learn about detail, print production, and ways to speed up my processes to keep up with the demand of assets.