Open Universities Australia

This integrated campaign focused on embracing those moments in life of change and uncertainty. The pandemic made us all reassess what we want from life and in a strange way it was perfect timing for this campaign. I came on and assisted the senior art director in typesetting and composition of the artwork that went to both digital and print.

I lead the design on social and digital assets, as well as redesigning and simplifying the UI of the mobile app for accessibility during the TV spot (seen above). 

There were various iterations of headlines and artwork sizes, both landscape and portrait. The artwork above is on a curved digital billboard on the corner of Punt Rd and Bridge Rd, Melbourne.