Pure Blonde
Early-mid 2023
While working at Asahi Beverages/CUB earlier this year I was tasked with updating the brand book for one of their flagship beers: Pure Blonde. The brief was to create an internal brand book that reflected the humour and paradox of such a beer brand: a ‘good for you’ beverage in a ‘bad for you’ category. Purity as a paradoxical brand theme has still been used throughout the document, weaving in the iconic dove brand asset as much as possible. I’ve included various pages, however, a large proportion of this book has been ommitted due to sensitive and/or confidential contents. Below, I was tasked with creating an OOH asset for FIJI airport - the first of it’s kind. It’s simple and effective, with headline front and center. Additionally, I felt it necessary to overtly push the distinctive brand assets in this design (pure sky, dove, etc) with a touch of island beauty.
Early-mid 2023
While working at Asahi Beverages/CUB earlier this year I was tasked with updating the brand book for one of their flagship beers: Pure Blonde. The brief was to create an internal brand book that reflected the humour and paradox of such a beer brand: a ‘good for you’ beverage in a ‘bad for you’ category. Purity as a paradoxical brand theme has still been used throughout the document, weaving in the iconic dove brand asset as much as possible. I’ve included various pages, however, a large proportion of this book has been ommitted due to sensitive and/or confidential contents. Below, I was tasked with creating an OOH asset for FIJI airport - the first of it’s kind. It’s simple and effective, with headline front and center. Additionally, I felt it necessary to overtly push the distinctive brand assets in this design (pure sky, dove, etc) with a touch of island beauty.
Currently: Melbourne, Australia